YouTube SEO: Video Content Optimization Basics

Marketing via video content is more important across industries today than ever before. As an Internet user yourself, you probably agree that watching a short video keeps you more engaged than reading a long-winded article on the same topic. Tech research firms like...

Structured Data for SEO 101

Structured data, easily crawlable link structures and XML sitemaps are just three of the more complicated aspects of technical SEO. The technical side of SEO is still an aspect of search engine optimization that many digital marketers don’t fully understand or...

Why You Need an SSL Certificate to Boost Your SEO

Purchasing a SSL security certificate for your website not only brings your site visitors peace of mind about security and enhances user experience, but also it can help boost your SEO results overall. While you’re searching the web, you may notice that the URL for...

Yoast SEO Best Practices To Grow Your Visibility

If you’ve ever written a blog post for a WordPress website before, chances are you’ve heard of the Yoast SEO plugin. The Yoast SEO plugin is one of the most popular SEO plugins available in WordPress, ad it’s extremely popular because of how cost effective it is for...

How to Win at Influencer Marketing

In today’s social-media driven consumer world, having the right spokesperson for your business is crucial. By finding the right social media influencer(s) to represent your company, you can boost your online exposure organically and encourage customer engagement....