Studies continue to show that email marketing drives the highest ROI across digital marketing efforts, so ignore the myths that say email marketing is dead. Make sure you’re giving this valuable channel the proper love and attention in all of your digital marketing...
BEHAVIORAL EMAILS It’s important to understand your customers’ behavior in order to send them emails that resonate. Emails under this category account for human consumer behavior and are often automated and targeted messages based on how your contacts interact with...
If you’re new to SEO (Search Engine Optimization), you’ve probably heard the term “keywords” in discussion and reading. In the words of SEO consulting firm Moz, “keywords” are the linchpin between what Internet users are searching for, and the content that different...
Download the Entire Guide Now! In May 2018, Google rolled out a new and improved version of Google News. The AI-based news aggregator provides a steady and evolving stream of news stories for readers. One appeal of Google News is its “For You” tab, which personalizes...
A landing page that caters to user experience means a higher conversion rate. We wrote this blog to remind marketers of the importance of creating optimized, user friendly landing pages to improve their conversion rates. Here’s what you’ll find in this post: 1)...
