ONBOARDING EMAILS Well-designed onboarding emails can guide new customers in the right direction and set the tone for their experience with your company. Table of Contents: Download the Entire E-Book! Welcome Emails Getting Started Emails Free Trial Ending Emails...
PROMOTIONAL EMAILS Promotional emails are sent with the intention of driving a consumer purchase or making a conversion. Promotional emails range from one-time offers to full email marketing campaigns, however when done properly provide your readers with more than...
TRANSACTIONAL EMAILS Since you have to send transactional emails anyway, why not make it an enjoyable and productive experience for you and the customer? Too many marketers underestimate the power of transactional emails, but they can be an extremely valuable tool....
Whether you create your own online advertising campaigns, or manage paid media for your clients, chances are that you’re familiar with Google’s suite of ad products. Google Ads (formerly AdWords) gives advertisers the opportunity to pay per click to display different...
As Google continues to improve and expand its advertising products, it’s challenging to decide which options will produce the best results. There are plenty of factors to consider before running any kind of Google Ads campaign. In most cases, you’ll want to split your...
